Pure Leaf® Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced today the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavors for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is building on the popularity of its Unsweetened Iced Tea by launching two new flavors – Unsweetened Black Tea with Lemon, and Unsweetened Green Tea – giving consumers more zero-calorie options that don’t sacrifice on great taste.
“Our robust tea expertise allows us to come to market with innovations that truly meet consumer demand,” said Kathy Kennedy, Director of Marketing, Pure Leaf. Whether it is expanding flavors in our already popular unsweetened iced tea line, or delighting consumers with expertly crafted organic blends for Tea House Collection, our passion for realness will continue to extend to everything we do.”
PURE LEAF TEA HOUSE COLLECTION BRINGS A TEA HOUSE EXPERIENCE ANYTIME WITH THE TWIST OF A CAP
An expertly crafted blend pairing nuanced notes of the world’s best organic loose tea leaves with a hint of their perfect fruit or herb companion, Pure Leaf Tea House Collection is available in three unique flavors: Organic Black Tea with a hint of Sicilian Lemon & Honeysuckle, Organic Black Tea with a hint of Wild Blackberry & Sage, and Organic Green Tea with a hint of Fuji Apple & Ginger.
USDA organic and Rainforest Alliance Certified, Pure Leaf Tea House Collection is available in 14oz, signature glass bottles (90 calories a bottle made with organic cane sugar) in select markets nationwide, including Boston, New York, Philadelphia, Chicago,Minneapolis, Denver, Las Vegas, Portland, Seattle, San Francisco,Los Angeles and San Diego.
PURE LEAF TEA HOUSE COLLECTION AT MODERNISM WEEK
Pure Leaf will celebrate the launch of Pure Leaf Tea House Collection at Modernism Week, an annual 11-day event that lauds midcentury modern design, architecture, art, fashion and culture. Positioned among some of the most artfully crafted midcentury architecture in the world, Pure Leaf Tea House Collection will be available to the more than 60,000 attendees. Additionally, the brand will unveil a tea-forward collaboration with Modernism Week Show House designer Christopher Kennedy on the grounds of the Christopher Kennedy Compound. The collaboration takes the form of a modern tea house set against the backdrop of the San Jacinto Mountains, providing a space for heightening senses and elevating enjoyment—everything the Pure Leaf Tea House Collection is all about.
Modernism Week takes place in the greater Palm Springs area ofCalifornia on February 11-21.
PURE LEAF REAL-BREWED UNSWEETENED ICED TEA
As consumers look for taste preferences that fit their lifestyle, Pure Leaf has expanded the current unsweetened iced tea offering to include additional flavors: Unsweetened Black Tea with Lemon, and Unsweetened Green Tea. These teas are 0 calories per bottle, and provide flavor without compromise on tea taste or calories.
To learn more about Pure Leaf Tea House Collection and the Pure Leaf Real-Brewed Unsweetened line, visit www.pureleaf.com.