Chobani, LLC, (“Chobani”), maker of the #1 Greek Yogurt Brand in America, announced today that it has filed an action against The Dannon Company, Inc. (“Dannon”) in the United States District Court Northern District of New York following statements made by Dannon in response to certain Chobani advertising campaigns. Chobani is seeking a declaration from the Court that Chobani’s advertising for its Chobani Simply 100® Greek Yogurt products is not false, misleading, disparaging or deceptive and that Chobani’s reliance on the USDA nutrient database to support its claims that its Greek Yogurt contains substantially less sugar than regular yogurt are not false or misleading.
Chobani launched its new campaign for Chobani Simply 100 Greek Yogurt (“the Simply 100 campaign”) on January 6, 2016, to help consumers make informed decisions about their food choices, including the choice between natural sweeteners and artificial sweeteners. The campaign notes that sucralose, an artificial sweetener found in Dannon Light & Fit Greek Yogurt, is processed with added chlorine, which prevents sucralose from being broken down into the body for energy, according to the FDA.
After the launch of the Simply 100 Campaign, counsel for Dannon sent a letter to Chobani and demanded Chobani immediately discontinue the Simply 100 Campaign.
“Consumers have the right to know what’s in their cup. This campaign is fundamentally about choice—the choice between natural ingredients versus artificial ingredients,” said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. “We’re empowering consumers with facts and information to help them make more informed decisions when they’re buying food for themselves and their family. We know people are concerned about artificial sweeteners in their food, and this campaign is about giving them truthful and accurate information.”
Chobani is committed to making high quality Greek Yogurt with simple, authentic, and natural ingredients, such as fresh milk from local farmers and wholesome fruit. Chobani Simply 100 Greek Yogurt is the only nationally distributed brand of reduced calorie Greek Yogurt that does not contain artificial sweeteners or artificial preservatives.
For more information, visit ChobaniSimply100.com.
About Chobani Maker of America’s No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho plants. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company’s charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”™ and Chobani Simply 100®— are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering an excellent source of protein. Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.