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Breaking News: Peanut Butter & Jelly Remains America’s Favorite Comfort Food

Smucker’s® Survey Reveals that PB&J remains a timeless recipe

ORRVILLE, Ohio – A Smucker’s PB&J Survey, conducted by Toluna1, reveals that PB&J sandwiches are a timeless classic. The survey found that one-third of surveyed Americans (30%) chose PB&J sandwiches as their favorite comfort food over mac and cheese (21%) and grilled cheese sandwiches (19%).

SmuckersPBJ_08“Whether you’re enjoying PB&J as an afternoon snack or making a PB&J sandwich for your own child, we know there’s something comforting about the classic combination of Smucker’s Fruit Spreads and JIF® Peanut Butter,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company.

The Smucker’s PB&J Survey, which surveyed 2,000 Americans, found that each generation has a distinct reason for loving a PB&J sandwich:

  • Nearly 50% of millennials say PB&J is their go-to lunch item, with 37% eating a PB&J sandwich more than two times per week.
  • Nearly 60% of parents say it’s the easiest lunch and three out of 10 eat a PB&J sandwich themselves when making one for their child.
  • 74% of grandparents love PB&J because it reminds them of their childhood.

Findings also revealed that PB&J is beloved for being great anytime, anywhere, making it an easy option when traveling. One-third of Americans agree that PB&J is the best travel food and nearly half of Americans surveyed agree that PB&J is the best travel food for kids.

Create your perfect PB&J sandwich using one of Smucker’s Fruit Spreads and JIF Peanut Butter.

About Smucker’s Fruit Spreads:

  • Smucker’s Preserves are made with whole or large pieces of our high-quality fruit. Choose from a wide variety of scrumptious flavors, including classic Strawberry, Grape, Red Raspberry and Apricot.
  • Smucker’s Natural Fruit Spread is made with real sugar and ingredients from natural sources, with no preservatives – it’s naturally delicious.
  • Smucker’s Fruit & Honey Fruit Spreads are made with fruit and naturally sweetened with honey. Savor the goodness of spreadable fruit in a range of flavors, from Strawberry to Blueberry Lemon.

Visit for PB&J tips and a full list of Smucker’s Fruit Spreads, additional product information and to findSmucker’s Fruit Spreads at a retailer near you.

Visit,, and to share your favorite PB&J recipe, moment or flavor combination using #MyPBJMoment.


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