BERKELEY, Calif., July 28, 2015 Today, Annie’s, Inc. announced three cookie varieties, including Chocolate Chip, Double Chocolate Chip & Oatmeal Raisin, and three cookie bites varieties, including Chocolate Chip, Oatmeal & Lemon Drop. The new offerings provide all the great taste you would expect in a cookie, but with wholesome, quality ingredients, and without high fructose corn syrup, hydrogenated oils, artificial flavors, synthetic colors or preservatives.
“Consumers should never have to make a tradeoff between great taste and quality ingredients, even when it comes to their favorite indulgent treats,” said Robyn DeFina, Marketing Director at Annie’s. “Our new cookies fill a void in the cookie aisle for health-conscious consumers who want the best of both worlds: delicious flavor, minus the bad stuff. We’re excited to introduce six new varieties the whole family will love.”
Annie’s new cookies are available in three cookie lovers’ classics: Chocolate Chip, Double Chocolate Chip and Oatmeal Raisin. Made with organic wheat and without artificial flavors, synthetic colors, preservatives, hydrogenated oils or high fructose corn syrup, each variety provides 130 calories per serving. All varieties are available in pantry-ready 8.4oz trays in August 2015 at grocery and natural retailers nationwide with an SRP of $2.99 – $3.99 per tray.
Annie’s new cookies bites are delicious bite-sized versions of three cookie favorites, including Chocolate Chip, Oatmeal and Lemon Drop. Made with organic wheat and without artificial flavors, synthetic colors, preservatives, hydrogenated oils or high fructose corn syrup, each variety provides 140 calories per serving. All varieties are now available in convenient, re-sealable 5.5oz snack bags at Target as part of Made to Matter (handpicked by Target) with an SRP of $2.25 per bag.
Annie’s, Inc. is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie’s products are made without artificial flavors, synthetic colors and preservatives regularly used in many conventional packaged foods. Additionally, Annie’s sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie’s offers over 145 products and is present in 70,000 retailers in the U.S. and Canada. Founded in 1989, Annie’s is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visitwww.annies.com.