DALLAS, July 22, 2015 /PRNewswire/ — 7-Eleven®’s Sour Slurpee® Summer – try saying that three times fast. Now try saying it eating a SOUR PATCH KIDS® candy … or … drinking a FREE SOUR PATCH Watermelon-flavored Slurpee drink and taking a selfie to post on social media.
July 25 is SOUR PATCH KIDS Day at 7-Eleven stores, and the retailer is celebrating with a free medium Slurpee drink offer activated with the purchase of any SOUR PATCH KIDS candy or STRIDE® SOUR PATCH KIDS gum and scan of 7-Eleven’s mobile app available at participating stores all day. After downloading the 7-Eleven app, customers will automatically receive the offer via a coupon in the “Scan and Save” section of the 7-Eleven app.
“I am thrilled to partner with 7-Eleven on SOUR PATCH KIDS Day to bring two fun brands together – SOUR PATCH KIDS and Slurpee – with one great day-long offer. We hope fans will love it and join the fun with the SOUR PATCH KIDS Slurpee Selfie Challenge #SPKSlurpeeSelfie,” said Tim Jones, VP of Convenience at Mondelez International.
To spread the word on social media, the SOUR PATCH KIDS Slurpee Selfie Challenge campaign encourages fans to post selfies of themselves on social media using the hashtag, #SPKSlurpeeSelfie. Here’s one Slurpee Selfie idea:
- Drink a SOUR PATCH Watermelon-flavored Slurpee drink.
- Place SPK® candy on tongue.
- Open wide and take a selfie photo of SPK candy on tongue.
- Post with #SPKSlurpeeSelfie hashtag and challenge friends to post their own version of an SPK Slurpee selfie.
While that is one suggested selfie composition, all selfies that include Slurpee drinks and SPK candy are welcome.
The two treats also make an appearance in SUMMER FOREVER, a digital movie musical starring singer/songwriter Megan Nicole. With 10 original songs, the movie follows three lifelong friends, who vow to make their last weekend of summer one to remember. The feature film from Relativity Digital Studios will be released in August.
“Both Slurpee drinks and SOUR PATCH KIDS candy are fun treats, and the new Watermelon Slurpee is already a big hit, both in stores and on social media,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “SOUR PATCH KIDS Day offers another chance after 7-Eleven Day to get a free Slurpee drink this summer. The selfie challenge and Summer Forever digital movie give us an opportunity to spread the summer fun to even more people.”
STRIDE, SOUR PATCH KIDS and SPK are registered trademarks of Mondelez International group, used under license.